We warmly invite everyone to the 2nd lecture of our interdisciplinary lecture series on November 14 at 4 pm at the Centre for Climate Resilience (room 1201/1202) or?via Zoom: https://uni-augsburg.zoom.us/j/6851 Meeting ID 685 1482 5373 Kenncode: ht6s!h
Our guest will be Prof. Dr. Molciech Malecki from the University of Wroclaw in Poland (Institute for Polish Philology). With his lecture "The Impact of creative Climate Communication: Emotions, Activism, and Mental Health", he will open up new perspectives on environmental and climate communication. The lecture will be held in English.
We look forward to welcoming you all!
"A growing number of journalists, critics, scholars, and policymakers argue that creative forms of climate communication—such as novels, journalistic stories, video games, and others—are not only topically relevant but could even “save the world.” The underlying theory is that addressing climate change requires influencing the public's attitudes, emotions, beliefs, and behavior, and that conventional communication methods are insufficient to achieve this goal. Creative climate communication is seen as a viable alternative due to its ability to vividly portray climate realities and encourage the public to engage with them imaginatively. This unique capacity is believed to foster a greater sense of care about climate change and to stimulate climate action. In this paper, I will discuss empirical evidence supporting this potential, with a particular focus on studies examining one form of creative climate communication: climate fiction."?Wojciech Malecki,?University of Wroclaw