As a consequence of the digital transformation, intelligent business models require that companies analyze the data available to them in the best possible way and use the data for optimal organization of their processes. Think about online service platforms for passenger transport, car sharing concepts, or the combination of mail order and stationary retailing. Production is being made fit for the future under the keyword Industry 4.0. With Health 4.0, a comparable revolution in the health care system is imminent. In the Business Analytics & Operations (BAO) cluster, you will learn how to generate and statistically evaluate relevant data, optimize decisions by using quantitative methods, design sustainable processes, and thus create competitive advantages in different industries.

Knowledge of Finance, Accounting, Controlling and Taxation (FACT) are the basis of virtually all business management-oriented professions, because these are the tools used to represent in numbers, evaluate, and ultimately control all companies. At the same time, they are indispensable for an understanding of securities and capital markets. This knowledge therefore belongs to the basis of any degree in business and economics. The classes of the FACT cluster qualify you for a business such as banks and insurances, management and tax consultants. On the other hand, you acquire the necessary knowledge required for activities in the areas of Finance, Management Accounting, Accounting and Taxes. You will find these areas in virtually every company.

Digitalization, globalization, and the need for more sustainability lead to extensive changes in the economy and society. In this environment, the Strategy, Marketing, & Management (SMM) cluster focuses on people and their decisions. In this cluster’s degree you will learn theories and methods from management and ethics, innovation and entrepreneurship, human resources and marketing, in order to understand these change processes and the underlying behavior of organizations and consumers. You apply the knowledge you have learned in seminars and projects and develop sustainable design proposals for digital and international markets. You can set focal areas in your cluster degree and thus stand out for your future employer

Internationally successful research in the important future areas of digitalization, entrepreneurship, sustainability, health, and transformation

Very good mixture of sound research and application-oriented education

International orientation of our degree programs and diverse opportunities to study abroad

Regular top positions in rankings (e.g., CHE)

Outstanding ratings of our courses by students

Top equipping of the modern rooms with computers, smartboards, and software

Specialization in forward-looking professional fields due to large offer of courses and individual selection options of students

Interactive lectures, intensive project study, and numerous tutorials in small groups to consolidate the subject matter

Individual support and choice of topics in seminar and Master’s theses

Talks given by companies, practical courses, additional IT, languages, and soft skills offers

Targeted encouragement of critical reflection and discussions about central topics in society and the economy

Many offers for workshops and startup events

Numerous opportunities for working at a chair or for engagement in the student initiatives

Room to develop a responsible personality due to the informal family and open atmosphere on the campus

Outstanding career prospects for our students due to excellent technical, methodological, and personal education, the recognized good reputation of the University of Augsburg, and the growing demand for people with a Master’s degree in business management

Due to the optimal mix of methodological foundation, individualized technical qualification, and the development of your personality, after you have finished your degree you are ready for any professional challenge.

Working in the industry, the financial sector, consulting, or a startup at home or abroad – we open up worlds for you!

The career service advises you on career orientation and entry.

The doctorate is the highest academic degree awarded by universities in this country.

After successful completion of your degree, you therefore have the opportunity to start your doctoral studies at the University of Augsburg or at another university at home or abroad.